24th Feb 2022
We've got some new pedals creating quite a buzz. Introducing Beetronics! These California built pedals are the bee's knees if you're looking to sweeten up your pedalboard. You've got a wide array of o…
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10th Feb 2022
A short drive south in the city of Chicago lies Lockhorn Guitars. Inside the shop Benny and Zach are building some truly incredible and inspired instruments each with their own flavor. We were impress…
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13th Jan 2022
Suhr's newest Limited Edition models have arrived! We've got an amazing array of models including sleek and smooth Modern Terra, the Knopfler inspired Standard Legacy, and the sub-7lb Classic S Paulow…
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9th Dec 2021
A fresh batch of Fano Guitars are here just in time for the holidays. Check out our full spread of Oltre series builds and find your new favorite. These vintage inspired guitars have a classic vibe an…
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15th Nov 2021
Just in from Japan are a pair of new releases courtesy of Free The Tone. The new Crunchy Chime Booster and Silky Groove Compressor are a wonderful addition to the Free The Tone lineup. For the Cr…
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24th Aug 2021
Nashville pedal builder Zach Broyles has brought mythically good handmade effects to Milwaukee. These overdrive, fuzz, and time-based pedals are built to the highest quality and deliver some incredibl…
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21st Jul 2021
Suhr's new Limited Edition Guitars are coming soon! These special guitars are arriving this fall but supplies are limited. Learn more about each model below and call or email us to pre-order yours tod…
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1st Jul 2021
Our first order of Dunable guitars has arrived! These Custom Shop instruments can hang with the best and have us impressed. Sacha Dunable began building out of his garage, but quickly advanced his cra…
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24th Mar 2021
Check out the latest addition to the Distinctive Guitar family, BilT Guitars. These impressive offsets set themselves apart with unique body styles, finishes, and endless configurations. When it comes…
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24th Nov 2020
New shirts are here, and just in time for the holidays! If there's one thing a guitarist needs it's more guitar, but if there's a second thing it's probably shirts. Our shirts are a slim fit, 100% cot…
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20th Nov 2020
Black Friday starts this Friday! Treat yourself to some early deals with a 10% discount storewide. Whether it's a new guitar, amp, or pedal, we're sure to have that piece of gear your rig has been mis…
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11th Nov 2020
We've been eagerly following this project over the past few years and are thrilled to finally share the debut builds from Milwaukee Guitar Co. Inspired by the Franco-Germanic industrial style that is…
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